What’s Brewing at Google Caffeine?
- Image by eyeore2710 via Flickr
As seen on Matt Cutts‘ blog, Google Caffeine is set to be deployed full-scale right after the holidays.
Although Matt has stated several times that there should be no major notable changes in the search results, we believe that social media / real time updates will have greater impact in the overhauled search engine. Interestingly, Google has taken down the sandbox, the area in which you used to be able to compare results over the last few months.
Our take is that Google Caffeine is Google’s response to Bing. If you have noticed, Bing’s index updates at a much faster rate than Google.
Social media is likely going to be a more predominant role in search in the upcoming months. Twitter has signed definitive agreements with Google and Microsoft, and Google has been rolling out Google Wave, Sidewiki, and has better universal search results (better music integration has been the latest). Only time will tell.
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i always love seeing updates on google but unfortunately they always seem so far apart.
i wish they’d spend a little more of the huge amounts of money earnt in the many new products they have in the lab and bring them out of beta.
now that ms are really going after search, do people think google with start really going after operating systems? they are quickly becoming the numberos on mobile phones i see no reason for them to stop.
@adam:
By Google updates, do you mean pagerank updates? Agree with you that Google has a lot of things kicking around in the lab – I would imagine that a fair amount of them come from the employees’ 20% time.
And yes, Google is going to go after the OS market. They have made good inroads in the browser and office producitivity markets. Should get interesting.