Archive for the ‘Reputation Management’ Category
It’s not just the swine flu that’s going viral these days. Three videos out of from “The Fun Theory”, an initiative of Volkswagen’s to promote healthy living, have amassed almost 2.5 million hits on YouTube since going viral only six days ago. More impressive is that they had to reach us all the way from Stockholm, where ad agency DDB Stockholm did the work on this excellent effort.
Back in the 1880s and 90s, they used to take a couple of old locomotives and run ‘em head-on into each other for the pure entertainment value. One sunny day in 1896, up in West, Texas, some genius did just that. Thousands came out for the spectacle and paid $2/ticket; Ringling Brothers put up tents to make an impromptu town (called “Crush,” after the guy who staged it all). The two locomotives bore down on each other and hit head-on at 45 mph apiece. The boilers exploded, sending huge chunks of hot metal flying for hundreds of yards. Two were killed outright, and many more were injured. Wow…now who coulda seen that coming?
Before I’d seen anybody worth their salt report it, before CNN ran a “Breaking News” headline or the LA Times plastered his headshot across its homepage, I heard that Michael Jackson was dead. It was the Huffington Post, an outlet I’m just barely beginning to trust, and Twitter, one I’ll never fully believe, before anything else, and that was the weirdest part of the King of Pop’s death. How could it be true if we weren’t hearing it from the people who were supposed to tell us?
The results that Obama got from his internet campaigning opened the eyes of other politicians to what they were missing. Simply having a website isn’t going to get the job done anymore; it’s not enough to get your word out to the people.