razorfish_saleRazorfish, the innovative digital advertising collective that started in the kitchen of an apartment in Alphabet City, New York, has been sold, again. French ad conglomerate Publicis is the latest to purchase the ‘Fish, striking a deal with Microsoft that’s believed to be worth $530 million in cash and assets.

The move marks another turn in the ever-so-evolving landscape of Razorfish, a company that’s been on one helluva bumpy ride since its stock topped out of value at $57 per share in February of 2000.

Let’s take a look at Razorfish over the years:

1994: Childhood friends Jeffrey Dachis and Craig Kanarick reunite on a street corner in Manhattan and head upstairs to Dachis’ apartment to map out a spur-of-the-moment business plan built around “some technology, some business modeling, some one-on-one direct marketing communications, and some branding and visual identity.”

1995: After six months Razorfish is able to move out of Dachis’ apartment and into a swanky SoHo loft thanks to Omnicom, a New York ad organization that played the role of investor.

1996: Razorfish grosses $1.2 million dollars in its second year, netting $300,000.

1997: Razorfish claims CBS, IBM, America Online, Charles Schwab and Sony as its clients. They post sales of $3.6 million.

1998: In an effort to grow effectively, Razorfish merges with Avalanche Systems, who were doing work for Cosmopolitan, Warner Music Group and Carnegie Hall. In doing so, Razorfish’s staff grows to 150 and the company sees net gains of 400 percent. The company also acquires interactive ad agency Plastic, thus giving it a presence around the Bay Area.

1999: With offices now in Stockholm, Germany and clear across the United States, Razorfish goes public and posts sales of $170 million, though because of rapid growth loses $14.5 million on the year.

2000: Razorfish’s reputation starts to spoil. Potential clients are turned away by their reported arrogance and failure to meet deadlines. Still, the company continued to grow. It opened offices in Australia and Italy then acquired German e-business company Medialab.

2003: SBI Group purchases Razorfish, thus turning the eight-year-old company into SBI.Razorfish. This soon-after turns into Avenue A/Razorfish when SBI.Razorfish gets acquired by aQuantitative in 2004.

2007: Microsoft makes heads itch across the country when they purchase Razorfish, putting the not-so-conventional company in the hands of some very conventional individuals.

2008: Razorfish cleans up at the Webbys, picking up 7 different awards.

This isn’t the only major merger we’ve seen recently, though. Just recently Amazon picked up Zappos, and Facebook made waves this morning when they announced they were acquiring Friendfeed.

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