It goes without saying that one of the keys to a successful marketing campaign is being able to measure your conversions. We’re just glad someone let Google know we could use a few more barometers. The company that for so long limited Analytics goals to 4 has finally changed their course, opening up the field and allowing you to set twenty different goals in the process.

image credit: Google Analytics blog

Goals are now organized into four sets, and you can store five different objectives into each of the sets.

In addition, Analytics has changed so that now you can set a wider variety of goals. Once limited to URL destination goals, Google has brought two new goal settings into the mix:

• Time on Site: Time on Site goals are reached after a visitor has spent a predetermined amount of time on your site. You can set the time by entering the hours, minutes and seconds that a visitor will need to spend on your site before the conversion is made.
• Pages per Visit: Similar to Time on Site, Pages per Visit goals give you the opportunity to set a standard number of pages on your site that users must navigate through before a conversion is triggered.