Archive for October, 2009
Google raised the stakes on GPS navigation this morning when the internet mega-beast announced the release of Google Maps Navigation (Beta), basically a TomTom for your phone and a significant step up from the current Maps application current smartphone users have grown accustomed to.
It goes without saying that one of the keys to a successful marketing campaign is being able to measure your conversions. We’re just glad someone let Google know we could use a few more barometers. The company that for so long limited Analytics goals to 4 has finally changed their course, opening up the field and allowing you to set twenty different goals in the process.
Twitter took a giant step forward this morning in announcing the rollout of its new “List” feature, a tool that allows users to create targeted lists that others can follow.
What’s news to us? Our Weekly Roundup fills you in on all the news you may have missed during the busy week.
It’s not just the swine flu that’s going viral these days. Three videos out of from “The Fun Theory”, an initiative of Volkswagen’s to promote healthy living, have amassed almost 2.5 million hits on YouTube since going viral only six days ago. More impressive is that they had to reach us all the way from Stockholm, where ad agency DDB Stockholm did the work on this excellent effort.
The Federal Trade Commission updated its endorsement policy for the first time in over three decades Monday, this time amending what’s actually an 81 page document to finally include guidelines on bloggers. Most specifically, the update refined how bloggers should treat endorsements and their associated payments.